What is cross selling? Meaning, functions and examples of strategy
Cross selling is a marketing strategy widely used in marketing activities. Basically, cross selling is a technique for offering additional products to support the performance of previously purchased products.
This marketing strategy is performed very intensively, especially in online business. Use of algorithms on websites e-commerce and social media facilitate the implementation of strategies cross selling.
Cross selling is an important marketing technique applied to expand a company’s sales. In this article, Rumahweb Indonesia will discuss the details of cross sellingranging from understanding, to function, to examples.
No need to delay, come on, see the full explanation!
What is cross selling
If you are new to marketing and business, you may be wondering, what is it? cross selling. Cross selling is a marketing technique, in which the seller offers additional or complementary products to consumers.
It can be said that cross selling is a strategy to market any product related to the main product.
For example, when you want to buy bread, the cashier usually offers jam or meses as a complement to the bread you buy. Or when you buy a cell phone then the clerk offered screen protector or cases.
In online commerce, cred sale generally performed automatically through algorithms. Cross selling can usually be seen from the emergence of recommended products related to the main product.
Cross-selling function
Cross selling including marketing strategies that have proven effective in increasing sales. Some other functions of cross selling is:
1. Increase your sales
Main function of cross selling is to increase sales. Cross selling This can be done if the company wants to encourage consumers to purchase more products or services.
During the shopping process, these consumers will be presented with related products that are complementary to the main product in the hope that consumers will purchase these additional products.
2. Reduce your marketing costs
Other functions cross selling it is a means of reducing marketing costs. This is why cross selling targeting existing customers to buy more products, so the company doesn’t have to spend more to attract new customers.
3. Promotion strategy
Next function of cross selling it is a means of promoting the company. This technique can be done if the company wants to introduce a new product of the same brand and is still related to the main product.
For example, a beauty brand sells bathroom soap products, then launches a product sponge or blow take a bath and offer it to consumers who buy the soap.
4. Increase customer loyalty
Customer loyalty can be an asset to a business. Through the technique cross selling companies can persuade existing customers to use more of their company’s products.
This is done as the company’s efforts to continue meeting customer needs by introducing related products. The more satisfied customers are, the more loyal they will be.
5. Offer Convenience and Flexibility to Customers
Other functions cred sale is to offer customers convenience and flexibility. Cross selling it can be done if the company wants to inform products that are different from the customer’s needs.
The goal is to make it easier for customers to use the main product. This technique will make customers feel that all their needs can be met in one place.
Example of a cross-selling strategy
There are many examples of strategies cross selling which can be found in stores disconnected neither on line. Some examples of strategies cross selling that you may also be able to apply in your business, including:
1. Supermarket cashier
Strategy cross selling The most common are in convenience stores or supermarkets. Usually the cashier will offer products related to items purchased by consumers, such as a buy 2 get 1 free promotion or a cheap redemption offer.
2. Waiter at the restaurant
Another example cross selling it is an offer that waiters often make in restaurants. For example, promotions for food and drink packages whose prices are only slightly different from the food without drinks menu.
3. Packages grouped in e-commerce
Cross selling it is also often found in e-commerce. Examples can be seen from the packages grouping usually found in a shop on line or e-commerce. For example, a beauty salon that offers combination packs of day cream and night cream.
4. Related product features in online stores
Apart from the package groupingonline example cross selling it’s a feature ‘related products‘ in stores on line. This feature usually uses an algorithm that automatically shows related products to customers who have just purchased the main product.
This is a full explanation of cross selling from Rumahweb Indonesia. Is there anything you would like to apply to your business?
