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Google Core Update is Coming (Again)! Is your website in the rankings? Or has it increased dramatically?
Wow, wow … if any of the above occurs, it means your website is probably one of many affected sites Major updates from Google.
You know, what is Google Core Update? What has changed? What is the impact?
Calm down, have patience. We will discuss them one by one in this article. Let’s follow the explanation below!
What is Google Core Update?
Google Core Update is change to Google algorithm search results for related content, which occurs several times a year. Google’s goal in this sense is to offer content that is increasingly relevant to an audience.
Of course, the impact of Google Core Update is quite large on performance SEO Web sites. There are sites whose rankings go up, but there are also those that go down.
To understand how Google Core Update works, consider the following analogy.
During the rainy season, always carry an umbrella wherever you go. But during the dry season, you don’t really need an umbrella, so free it from the mandatory baggage list.
Not because umbrellas are no longer useful, but because you feel you have more important things to carry.
Well, this is more or less an overview of how Google Core Update works. Even if your website ranks low, it doesn’t mean the content is bad. However, it is no longer relevant to the needs of the public.
Google Core 2022 update (latest)
It is important to know that Google has never officially announced the details of the changes to its algorithm. But you don’t have to be confused. We have summarized the changes made by the Google Core Update 2022:
February 2022
Website page experience changes
Google pays attention to vital elements of the central web Web sites. This means that Google takes web performance into account, especially when accessed via desktop, to determine website rankings.
There are three parameters to watch out for:
- LCP (Painting with larger content)
- FID (first entry delay)
- CLS (cumulative layout shift)
In short, sites with good website speed, smooth element performance, and responsive web layouts have the potential to boost rankings.
March 2022
Changes to the product algorithm
This time around, it’s Google’s turn to submit product reviews. Content with good quality reviews is more likely to provide the reading your audience needs.
Therefore, Google prioritizes content showing product reviews, to be displayed on the first page of search results.
May 2022: major update
Changes to Google’s core algorithm
In May, Google switched to quality content. Content quality is Google’s primary consideration for managing the ranking of websites in search results.
In general, content with in-depth and easy-to-understand discussions is what Google likes.
Here’s a recap of the May 2022 Google Core update:
- Video content is preferred
- Content with in-depth discussion takes priority with respect to the general content
- The types of featured snippets are increasingly diverse. For example, definition boxes, tables, sort lists, FAQs, etc.
July 2022
Changes to Product Review Standards
Google Core Update focuses on product reviews. This time around, Google sharpens the quality standards for product reviews that appear on the first page of search results.
Good product reviews according to Google are:
- Evaluate the product from the user’s point of view;
- Review the product thoroughly and by people who know the product very well;
- Provide evidence in the form of visual, audio or related links;
- Provide clear measurements of product performance;
- Inform the unique value of the product;
- Comparison of products with similar products;
- Explain the advantages and disadvantages of the product;
- Explain product developments and improvements.
August 2022
Google’s useful content update launched
In August 2022, Google was launched Helpful content updates. This means that Google’s goal is to provide relevant content and pay attention to the user experience. In other words, not written for the search engines.
That is, Google wants to make sure that the content that gets the top spot is the content that runs SEO techniques correct. Not superficial, how to do stuffed with keywords.
September 2022
Changes to Google’s top product review ratings and algorithms
In September, Google again unveiled featured content product review. Because Google sees product reviews help audiences get deeper insights.
Here are the product reviews recommended by Google:
- Product reviews are written by experienced people
- Product reviews are based on experience, not a summary of existing product reviews
- Provides a quantitative measure of performance
- Compare similar products or recommend which product is best in certain circumstances
- Examine the advantages and disadvantages of the product based on the results of certain research
- Explain the evolution of the product
- Inform what effect the product has on users
- Provide evidence visually, audio or certain links
- Recommend the purchase link to make transactions easier for readers
Plus, Google does too re-evaluation of blog content on the Internet. Google’s rating is based on Google’s useful content algorithm and considers other factors such as product reviews.
The results of the evaluation are also taken into account to adjust the positioning of the website content in the search results.
You can conclude, Google Core Update 2022 requires website owners to build websites with quality performance and content to win SEO.
Fortunately, you have read this article. If you don’t follow the Google Core Update information, your site may lose competitiveness and its ranking will drop.
Well, really, how big is the impact of Google Core Update? Let’s see the answer below.
Impact of the latest Google Core update
The impact of Google Core Update can affect all types of websites. Let’s take a look at Google search engine ranking fluctuations in May 2022 below.
From the graph above, you can see that in May 2022 there was a fairly high ranking change in search engines.
Changes in website ranking definitely affect website visibility in an organic or SEO way. Whether it is increasing or decreasing cases.
For example, since May 2022, the SEO visibility of various websites has increased significantly. Starting with TikTok, Disney Plus, Goodreads, etc.
Meanwhile, in the same month, the SEO visibility of many websites also dropped dramatically. Like VOX, BBC, The Guardian and many more.
Well, this increase / decrease in ranking is usually related to the factors considered by the Google algorithm. So, you can draw a common thread that Google Core Update can skyrocket in the rankings, but it also has the potential to tear down your website rankings.
Seeing these consequences, it wouldn’t hurt to prevent Google Core’s worst possible update: ranking drop. So, let’s take a look at the tips for managing Google Core Update.
Tips for managing the Google Core update
After knowing the impact of Google Core Update on website SEO, you will surely want to know how to overcome it.
Here are some tips for managing Google Core Update:
1. Pay attention to the quality of the content
First, your content needs to be quality. How to do? There are a few things you need to pay attention to:
- Create original content. Don’t commit a violation Copyright or plagiarism.
- Provide complete and in-depth information.
- Choose blog post title that are interesting and adequately represent the content of the content.
By following the tips above, your content is likely to be of higher quality than content originally written without thinking about the needs of the audience.
2. Use the Clear Content Reference
Your content needs to be original, but that doesn’t mean you think things through yourself.
It is okay to take references from other sources, such as newspapers, websites, books, to certain sites. The important thing is that your referral source is credible or reliable. Don’t let your articles share false facts or information.
Don’t forget to include your referral source. For example, when you write data or share someone else’s quote, incorporate the source into the article.
3. Presents easy-to-read content
Content must prioritize the customer experience when reading. As complete as any information about the content, if it doesn’t put the reader at ease, it will quickly be dropped and Google considers the content useless.
Therefore, how to write articles You need to pay attention to the style of the language for spelling.
Not only that, the content must also be pleasing to the eye. Both look perfect even when accessible via mobile device and don’t embed too many eye-irritating advertisements.
4. Create superior content than competitors
These tips for managing Google Core Update may be more difficult than other tricks. Because you have to have unique values to make content far superior to competitors.
Well, many people can create complete content, but not everyone understands what is content marketing. Content marketing allows you to create and share content that is relevant to your target audience.
So, your content is not only complete and attractive, but also what the audience needs. This is what makes your content unique and superior to the competition.
You are now ready for the Google Core update!
What is Google Core Update? Google Core Update is Google’s algorithm that is changing to deliver more relevant content to the audience. As a result, many website rankings go up, but many go down as well.
If you are one of those experiencing a decline, don’t worry. You can still fix the content with the various tips for dealing with the Google Core update above.
In fact, the quality of the content that needs to be considered is quite a lot. Not to mention if you plan to post tens, hundreds, even thousands of content. Furthermore, you also need to take care of the technical part of the website. Puyeng, right?
The good news is that Niagahoster provides easy-to-use hosting. Yes, what else if not Simple WordPress?
With a ready-to-use WordPress website, featuring custom themes and a simple dashboard to manage your site, you can focus on developing content without worrying about the technicalities of the web.
Come on, be brave to take on Google Core Update with Simple WordPress!
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